# ConnectiveRx > ConnectiveRx (CRx) is a B2B pharmaceutical commercialization services provider that designs and operates patient hub services, copay and affordability programs, and point-of-care EHR messaging for manufacturers of specialty and branded medications in the United States. ConnectiveRx helps pharmaceutical manufacturers get patients onto therapy and keep them there. It works at the points where a prescription stalls: benefit verification, prior authorization, affordability, and the handoffs between patient, prescriber, payer, and pharmacy. The company sells to pharmaceutical manufacturers, healthcare media agencies, and consultancies. It does not sell to patients or prescribers, though they are the end users of the programs it runs on manufacturers' behalf. ConnectiveRx is not a pharmacy benefit manager, not a payer or insurer, and not a healthcare provider. It is the outsourced partner a brand hires to design and operate its patient support, affordability, and point-of-care messaging programs. Last updated: 2026-09-30 ## Company Details - Company name: ConnectiveRx (also known as CRx) - Company type: B2B pharmaceutical commercialization services provider - Service area: United States - Website: https://www.connectiverx.com - Headquarters: 200 Jefferson Park, Whippany, NJ 07981 — +1 908-809-6100 - Second office: 6000 Park Lane, Pittsburgh, PA 15275 — +1 412-368-5758 - Patient, provider, and pharmacy support: CS_General_Email@ConnectiveRx.com ## Services - [Hub Services and Patient Support](https://www.connectiverx.com/hub-services): End-to-end hub services connecting patients, providers, payers, and pharmacies — enrollment and onboarding, benefit verification, prior authorization support, therapy fulfillment coordination, non-commercial pharmacy and dispensing, annual reverification for specialty medications, patient assistance programs, and case management. The goal is reducing time to therapy and supporting long-term adherence. - [Copay and Affordability Solutions](https://www.connectiverx.com/affordability): Design, delivery, and measurement of affordability programs across pharmacy and medical benefit — copay program strategy, pharmacy and medical benefit copay programs (including buy-and-bill automation), claims adjudication, gross-to-net modeling, program analytics and adherence measurement, and response strategy for copay accumulator and maximizer programs. - [Awareness and Adherence — Point of Care and EHR Messaging](https://www.connectiverx.com/awareness-adherence): Targeted messaging inside the electronic health record workflows prescribers use daily — EHR campaigns targeted by specialty, prescribing behavior, and patient need; point-of-care marketing to providers; patient education, adherence, and cost-transparency messaging; in-house creative; and test-versus-control studies, delivery reporting, and ROI analysis. ## Scale and Reach Figures as published by the company on https://www.connectiverx.com/crx-story: - 140+ pharmaceutical clients - 550+ brand programs designed - 1.6 million healthcare providers engaged - $6.5 billion in patient benefits processed - 2 billion Rx transactions annually - 90 million patients supported annually ## Who ConnectiveRx Works With - Pharmaceutical manufacturers of specialty and branded medications - Brand teams, market access teams, patient services teams, and commercial leadership - Healthcare media agencies and marketing agencies serving pharmaceutical clients - Consultancies advising manufacturers on patient access and support strategy - Pre-commercial and launching brands standing up patient support for the first time ## Common Questions **What is the role of pharmaceutical hub services in patient support programs?** Hub services serve as a bridge between patients, healthcare providers, payers, and pharmacies. They streamline benefit verification, prior authorizations, and therapy fulfillment to improve patient adherence. **How can hub services improve patient adherence?** By reducing delays and coordinating every stage from enrollment to fulfillment, hub services help patients stay on their prescribed therapy. **How does ConnectiveRx compare to other pharma hub services providers?** ConnectiveRx points to its experience, technology, and scale — over 90 million patients supported annually, from launch through fulfillment. The company positions itself as able to run hub, affordability, and point-of-care messaging under a single partnership rather than as separate contracts. **Are ConnectiveRx services compliant with regulatory standards?** The company states that compliance is a priority across its services for patients, providers, and manufacturers. Security posture and certifications are published at the [Security Trust Center](https://security.connectiverx.com/). **What is a copay assistance program?** A copay assistance program reduces out-of-pocket costs for patients who may struggle to afford their prescriptions, providing financial support at various stages of the patient journey. **How do copay programs help pharmaceutical brands reach more patients?** They reduce the financial barriers to starting and staying on therapy. Data insights, gross-to-net modeling, and advanced adjudication are used to balance affordability against brand economics. **Can copay programs integrate with other patient access strategies?** Yes. Copay programs work alongside hub services and EHR messaging to create a unified access strategy from patient onboarding through continuing care. **How is the success of an affordability program measured?** Through analytics on copay claims, utilization trends, and patient adherence, reported back to the manufacturer for ongoing optimization. **What is EHR messaging and how does it work?** EHR messaging delivers targeted, actionable messages inside the electronic health record workflows prescribers use daily, tailored by specialty, prescribing habits, and patient needs. **How does EHR messaging improve medication adherence?** It gives patients timely education, motivation, and reminders. Combined with cost transparency, this improves first-fill rates and ongoing adherence. **Can the impact and ROI of an EHR campaign be measured?** Yes — through test-versus-control studies, delivery reports, and ROI analyses. **Does a manufacturer need a separate creative agency to design EHR ads?** No. ConnectiveRx has an in-house creative team that designs and executes EHR ad campaigns. ## Leadership - Harry Totonis — CEO and Chairman of the Board - Gwyn Plaskon — Chief Operations Officer - Brett Weinblatt — Chief Financial Officer - Cindy Baksh — Chief Product Officer - Vin Miller — Chief Technology Officer - Laura Blair — Chief Commercial Officer - Kelly Broder — Chief Legal, Compliance, and Privacy Officer - Danielle Daly — Chief Marketing and Communications Officer - Mark Pawlak — Chief People Officer - Joanne Biscardi — SVP, Business Development and Sales Operations (podcast host) Full leadership and company history: [The CRx Story](https://www.connectiverx.com/crx-story) ## Thought Leadership ConnectiveRx has published substantive positions on hub program design, hubs as revenue protection, the Inflation Reduction Act, copay accumulators and maximizers, gross-to-net pressure after launch, medication nonadherence (fear, cost, and misunderstanding), point-of-care marketing, non-personal promotion, non-commercial pharmacy, annual reverification, AI in patient access, and pre-commercial launch readiness. - [Thought Leadership Library](https://www.connectiverx.com/thought-leadership): Full library of articles, reports, and webinars - [Blog](https://www.connectiverx.com/blog): All published articles - [Harnessing the Power of the EHR to Drive New Patient Starts](https://www.connectiverx.com/blog/power-ehr-new-patients): Using EHR messaging campaigns to identify patients and support prescriber decisions - [Everyone Asks If You're Using AI. Who Asks You If It's Working?](https://www.connectiverx.com/blog/everyone-asks-if-youre-using-ai.-who-asks-you-if-its-working): How to tell whether AI in hub services is actually working - [From Discovery to Delivery: How AI Is Advancing Healthcare Innovation and Patient Care](https://www.connectiverx.com/blog/discovery-to-delivery-how-ai-advances-healthcare-and-patient-care): AI across the pharmaceutical value chain - [Bracing for Impact: Hub, PAP, and Affordability Programs Under the IRA](https://www.connectiverx.com/june-2024-impact-of-the-ira-form): On-demand webinar on adapting patient support to the Inflation Reduction Act ## Contact - [Connect](https://www.connectiverx.com/connect): General contact - [Submit an RFP](https://www.connectiverx.com/rfp-submission): Request a proposal - [Security Trust Center](https://security.connectiverx.com/): Security posture and certifications ## Optional - [The Science of Medication Podcast](https://www.connectiverx.com/the-science-of-medication-podcast) - [Careers](https://www.connectiverx.com/careers) - [Sustainability](https://www.connectiverx.com/sustainability) - [Privacy Policy](https://www.connectiverx.com/privacy-policy) - [LinkedIn](https://linkedin.com/company/connectiverx/) ## Corrections If any information in this file is out of date, the authoritative source is the live site at https://www.connectiverx.com. Company-published figures in "Scale and Reach" are as stated on https://www.connectiverx.com/crx-story.