900,000 prescribers through PDR
For more than 70 years, the PDR has been a trusted partner to providers, delivering, monitoring and updating important medication information — in the EHR workflow, in email communications, in mobile and online.
Providers are looking for a broader set of medication information when they need it most
Customizable, broad communications
Our network allows highly targeted, personalized and sponsored messages delivered to providers via email and direct mail. With a reach that extends to more than 1.5 million providers, 98% of whom express trust in messages from the PDR, our targeting capabilities are credible and impactful. We can target by NPI, specialty, geo-location and more to create a tailored, behavior-based communications campaign.
The PDR is the only third party to proactively deliver full label information to more than 800 thousand providers via email. We send proactive monthly label updates, 12 monthly newsletters (with a full list of label updates for that month) and six bi-monthly cumulative update announcements showing all label updates in the calendar year. New label information is updated within 48 hours throughout PDR digital properties.