Boosting Adherence Via Delivery of Point of Care Patient Education

Boosting adherence via prescriber delivery of written point of care patient education

Augmenting exam room conversations

Key Concepts:

1. High quality prescriber-to-patient communication reinforced by written medication education boosts adherence

2. ConnectiveRx offers a novel solution that facilitates HCP-to-patient delivery of written medication education

3. Valued by patients, ScriptGuide improves fill rates and increases brand loyalty

In today’s high stakes branded pharmaceutical marketplace, boosting medication adherence rates has become a key metric for patient engagement strategies. And among the myriad tactics designed to improve adherence, one of the few to actually show repeated success is high quality prescriber- to-patient communication reinforced by written elements. This paper accomplishes two key tasks: 1) it explores some of the data demonstrating the importance of high quality written prescriber-to-patient communication, and 2) it describes an EHR-enabled written communication tool that reinforces exam room conversations and provides proven adherence benefits.

Key Concept #1: High quality prescriber-to- patient communication reinforced by written medication education boosts adherence

A significant relationship exists between patients’ medication knowledge, perceived importance of the medication for them personally, and resulting therapy initiation and persistence. Patients who understand a medication’s purpose tend to perceive the medication as more important, and this perception is associated with better medication adherence.1 But what interventions have been shown to increase patients’ medication knowledge? One proven intervention is high quality prescriber- to-patient communication. Indeed, informative conversations between patients and physicians (for example, a doctor’s explanation of a patient’s health problems or the treatments a patient’s needs) can improve patients’ adherence and overall medication experience.2

But talk alone may not be optimal. Multiple studies have shown that the association of oral information and the provision of written support appears to be more effective in improving patients’ knowledge of treatments than oral information alone.3,4

Interestingly, while written education is increasingly delivered via digital channels (e.g., patient portal, text/SMS, email), print still has value for certain patients. A new study by Collard and colleagues5 confirms the adherence-boosting value of combined oral and printed patient education for elderly patients (75+ years). Those who received from their healthcare professional (HCP) both oral therapeutic education and printed drug-specific medication education sheets showed statistically significant improvement in drug knowledge and medication adherence. After three months, the level of adherence had grown to 95.1% from 78.7%, a 21% increase.

Bottom line: Adding written documents (delivered via digital or print) to the patient education process can increase adherence.

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