In-EHR Messaging Tactics: Enhancing the Journey for Prescribers, Patients, and Prescriptions


Featured Panelists:

Patrick Hawthorne, RPh
SVP, EHR/Pharmacy Network Development

Phoebe Gennardo
Senior Media Planner & EHR Subject Matter Expert
Good Apple

Join industry experts for an open discussion focused on key questions:

  • What are some industry best practices in designing and deploying in-EHR prescriber engagement?
  • Does your brand need an EHR messaging strategy? Why or why not?
  • What does innovation in EHR messaging look like?
  • What did COVID teach us about how prescribers interact with the EHR?