It's not easy to get a prescription to a patient anymore. And when things do get messy along the prescription journey, pharmaceutical manufacturers have relied on us to untangle the process and create a clear path—allowing a patient to build a trusting relationship with their medication brand. Within our walls there’s a collective of people who really want to help others and you’ll find that level of humanity goes a long, long way.
We’re proud of who we are
and how we help clients
We’re not only committed to taking the pain out of the prescription process, but we’re also devoted to bringing the brightest minds together under one roof. We have many voices (engineers, pharmacists, customer service veterans, developers, program strategists and more) all with one vision. Each and every one of us brings a new perspective and new experiences that make ConnectiveRx better than the sum of its parts.
We've been talking to prescribers for years
Where does the ConnectiveRx story begin? More than 75 years ago with the launch of the Physicians' Desk Reference (PDR). With that as the basis for trust of information relayed to the medical community, we've grown with one goal in mind: to help clients tackle every roadblock that makes patients feel the prescription journey is too complicated or expensive. Click around to see how we got where we are today.
Help them by helping their wallets
It all started here. As a leader in the copay card market, we changed the landscape of the prescription financial journey forever.
CarePoints, PhysicianCare, and ScriptGuide launch to provide patient- and provider-focused drug brand messaging inside EHRs and at the pharmacy.
PSKW (pioneers in affordability), LDM (innovators in adherence), and the venerated Physicians’ Desk Reference (now the Prescribers’ Digital Reference) all join forces to create one company.
Careform (leader in tech-enabled specialty medication hub services) joins the party.
Data analytics portal called VIP launches to offer clients transparency into the effectiveness of their investment in affordability solutions.
The Macaluso Group (experts in paperless, technologically advanced patient support, and reimbursement services) rounds out the dream team.
ConnectiveRx named Company of the Year at the PM360 Trailblazer Awards. CRx Copay ePA solution wins in the Persistence/Adherence category.
Cloud-based buy-and-bill platform, top rated for customer satisfaction, integrated into our suite of solutions.
Partnerships for exclusive messaging capabilities with Allscripts/Veradigm and Athenahealth/Epocrates create the market’s largest EHR distribution network.
And Now for the Stats
ConnectiveRx EHR network
Our Fearless Leaders
Meet the people who make ConnectiveRx an innovative, passionate, and industry-leading company.
CEO and Chairman of the Board
Our Chairman of the Board, Harry Totonis, brings years of leadership to making healthcare human. He started with ConnectiveRx as CEO, and before that, he led Surescripts to become the nation’s largest e-prescribing and clinical information network. As president and CEO, he connected physicians, pharmacies, PBMs, EMRs/EHRs, hospitals, and HIEs.
Currently, Harry sits on the Genstar Capital Strategic Advisory Board, the Board of Trustees at Suburban Hospital/Johns Hopkins Medicine, and is an active member of Business Executives for National Security.
President and Chief Commercial Officer
Our president and Chief Commercial Officer, Frank Dana, leads ConnectiveRx’s revenue and commercial organization to take the pain out of the prescription process. He drives strategic growth as well as creation and execution of customer account plans. Previously, he helped facilitate frictionless patient support as SVP of Operations at ConnectiveRx.
Frank holds a BS in Accounting and Finance from Saint Francis University.
Chief Financial Officer
As our CFO, Brett Weinblatt leads the teams responsible for financial forecasting, planning and analysis, business operations accounting and reporting, as well as tax and financial evaluation. His experience driving industry-best financial management protocols, improving financial reporting, mentoring finance teams—coupled with his proven business acumen and partnership skills—makes him the ideal leader of our Finance organization.
A New Jersey native, Brett’s experience spans both private equity and publicly owned organizations, including complex, multibillion dollar global companies. He previously served as CFO of AST Financial Group and Corporate Risk Holdings, LLC, and he was also chief accounting officer at Avis Budget Group, Inc. He received his B.S. in Accounting from Rutgers University and is a Certified Public Accountant.
General Counsel, Chief Compliance and Privacy Officer
As General Counsel, Chief Compliance and Privacy Officer, Jim oversees our regulatory and compliance landscape and offers legal advice across product offering. As a key member of company leadership, he handles contracting, strategic litigation, and risk assessment. Jim also serves as legal advisor on all mergers and acquisitions made by ConnectiveRx.
Before coming to ConnectiveRx, Jim had a spent considerable time as Chief Compliance Officer at Walgreens, Take Care Health, and Universal Health Services. Jim attended Villanova University, where he earned both his BA and his master’s degree, before earning his JD at Widener University.
Chief Marketing & Communications Officer
Danielle Daly is Chief Marketing and Communications Officer. In pursuit of taking the pain out of the prescription process, she leads the strategic vision for ConnectiveRx’s branding, marketing, internal and external communications, and events.
Prior to joining ConnectiveRx, Danielle spent 15+ years successfully strategizing, building and executing global communications, marketing, and influencer platforms at Under Armour. She graduated from the University of Maryland, College Park, with a BA in Communication.
Chief Development Officer
Chief Development Officer, Jim Mahon, directs the cohesive strategies of our Product, Technology, and Information Security teams. His leadership over enterprise-wide product strategy, product development and lifecycle management, and R&D innovation ensure our designs for growth are (foremost) to benefit our clients.
He brings with him more than 30 years of experience in the information services and clinical research industries as a general manager CEO, president, corporate development executive, chief product officer, and consultant during his tenures at ERT, Symphony/PRA, Arsenal Capital/Certara, IMS Health/IQVIA and Accenture. He holds an MBA from Columbia Business School and a BS in Pre-Professional Studies (Pre-med) from Notre Dame.
Chief Operating Officer
Ian previously served as the company’s SVP of client solutions, SVP of business planning and analytics, and head of the company’s hub and affordability programs after the company acquired Careform, where Ian served as director of product strategy and head of operations. He holds a bachelor’s degree from the University of Pittsburgh.
Chief People Officer
Mark Pawlak, our Chief People Officer, oversees the ConnectiveRx human resources team. He elevates the human experience inside our walls by developing, aligning, and implementing programs with dynamic business objectives across training and development, culture, employee relations, recruitment, benefits and compensation.
Before coming to us, Mark had a long tenure at Revlon as SVP of Human Resources, Employment, and Administration and served as Senior Counsel for Philips Electronics prior to that. He earned his JD from the State University of New York at Buffalo and his master’s from Cornell University.
Chief Implementation Officer
Gwyn Plaskon oversees strategy and success for pharma brands launching ConnectiveRx programs and access hubs. Prior to joining ConnectiveRx, she served in various pharmaceutical industry roles including VP, Business Operations for Medable, Inc., as well as leadership positions at Clario (formerly ERT) in both Sales Operations and Finance. In addition to her nearly 15 years at ERT, she has also worked selling and implementing complex Enterprise Resource Planning systems into governmental offices. Gwyn earned her undergraduate degree from York College of Pennsylvania and her MBA from Point Park University.
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