The ConnectiveRx Privacy Policy

Updated on September 19, 2025

PSKW, LLC d.b.a. ConnectiveRx (“ConnectiveRx,” “we,” “us” or “our”) respects your privacy and is committed to protecting it through our compliance with this privacy policy (“Privacy Policy”). This Privacy Policy describes the information collection, use, disclosure, retention and other processing practices for when you interact with us through the websites we own and operate, such as https://www.connectiverx.com/ and https://experiencelab.connectiverx.com/ (collectively, the “Site”).

Please note that this Privacy Policy does not apply to the information we may process for or on behalf of our customers as service providers or processors. Such information is instead subject to the privacy policies of our customers.

PLEASE REVIEW THIS PRIVACY POLICY CAREFULLY. When you access or use the Site or provide us with your information, you accept the terms of this Privacy Policy, confirm you are not located outside of the United States and consent to our collection, use, disclosure, retention and other processing of your information as described in this Privacy Policy. If you do not accept the terms of our Privacy Policy or do not reside in the United States, please do not access or use the Site.

1. Information We Collect
   1. Personal Information

ConnectiveRx collects personal information about you, which may include:

• Identifiers: name, alias, postal address, unique personal identifier, online identifier, Internet Protocol (“IP”) address, email address.
• Categories Listed in the California Customer Records Statute: name, address, telephone number, employment
• Commercial Information: records of services purchased, obtained or considered, topics of interest (based on your subscription to our newsletter), source of referral (e.g., social media or web referral)
• Internet or Other Electronic Network Activity Information: IP address, operating system type, browser type, device type, Site access times and dates, Internet service provider, the actions you take on the Site, including click-stream and webpages viewed, browsing data, referring URLs, search queries, approximate geographic location, browsing history
• Geolocation Data: approximate geographic location based on IP address.
• Professional or Employment-Related Information: Job title, job function, company.

This information is collected and stored electronically when you access the Site, contact us through the Site’s “Contact Us” page, download any information, content or materials made available to you by ConnectiveRx on the Site, register for a webinar or event, subscribe to our newsletter or engage with the chat functionality on the Site.

Where permitted by applicable law, we may combine your personal information with other non-personally identifiable information we have collected from you. We may also combine your personal information with information we receive about you from other sources, such as our website analytics and digital advertising service providers.

b. Information Collected Automatically

In addition, information about your device’s hardware and software is automatically collected by ConnectiveRx when you use the Site. This information may include:

• IP address
• Operating system type
• Browser type
• Device type
• Site access times and dates
• Internet service provider
• Browsing data, including referring URLs
• Search queries
• Approximate geographic location
• Browsing history
• Other technical information such as protocol status and substatus, bytes sent and received, and server information.

We may also collect information regarding traffic patterns, the actions taken on our Site, including click-stream, and your interaction with our Site and advertisements. This information is used by us for our business purposes, including for the operation and improvement of the Site, for technical troubleshooting, to maintain the quality of the Site, to provide general statistics regarding use of the Site and to determine the effectiveness of our promotional campaigns.

We may also receive similar data from our website analytics and digital advertising service providers and social media platforms (e.g., LinkedIn), and may share such data with our website analytics and digital advertising service providers.

c. Cookies and Other Information Collection Tools

Cookies

A cookie is a small file containing a string of characters that is sent to your computer when you visit a website or use an online service. When you visit the website or use the service again, the cookie allows that website or online service to recognize your browser or device. Cookies may store unique identifiers, user preferences and other information.

We may use “session cookies” or “persistent cookies.” Session cookies are temporary and expire once you close your browser or once your session ends. Persistent cookies remain on your device for much longer or until you or your browser erase them. Persistent cookies have varying durations that are dependent on their expiration date.

We may also use third-party cookies, like Google Analytics, for example, which sets cookies on the Site to help analyze how visitors use the Site. You can visit https://www.google.com/settings/ads to learn more about Google Analytics’ use of cookies. If you would like to opt-out from the use of your information by Google Analytics, you may use Google Analytics’ opt-out browser add-on designed for this purpose. Please note that information collected via cookies may be shared with our website analytics and digital advertising service providers.

Cookies help us improve the Site by providing us with information about which parts of the Site are most popular, enabling us to analyze technical and navigational information about the Site, and helping us to detect and prevent fraud. We also use cookies and other data collection tools to help improve your experience with the Site.

Web browsers allow some control of most cookies through the browser settings. To find out more about cookies, including how to manage and delete cookies, visit www.allaboutcookies.org. Some web browsers provide settings that allow a user to reject cookies or to alert a user when a cookie is placed on the user’s computer, tablet or mobile device. Most mobile devices also offer settings to reject mobile device identifiers. Although users are not required to accept cookies or mobile device identifiers, blocking or rejecting them may prevent access to some features available through the Site. You may also manage your cookie preferences by clicking here.

Web Beacons

A web beacon is an HTML code snippet embedded in a website or email that collects information about user behaviors and interactions with the website or email.

We may utilize web beacons both on certain aspects of the Site and in HTML-formatted email messages to you. Web beacons may be used for the purpose of, among other things, measuring the success of our marketing campaigns, compiling statistics about Site usage and tracking the activities of users of the Site and email recipients. For instance, we may use web beacons on the Site to enable us to create targeted advertisements and measure the effectiveness of our advertisements. For additional information on interest-based advertising, please see Section 2 (Interest-Based Advertising). Please note that information collected via web beacons may be shared with our website analytics and digital advertising service providers.

2. Interest Based Advertising

We may collect information about your online activities on our Site to provide you with advertising about products tailored to your individual interests. We also may obtain information for this purpose from third-party websites on which our advertisements are served.

You may see certain advertisements on other websites because we work with advertising partners (including advertising networks) to engage in remarketing and retargeting activities. Our advertising partners allow us to target our messaging to users through demographic, interest-based and contextual means. These partners track your online activities over time and across websites, including our Site, by collecting information through automated means, including through the use of third-party cookies and web beacons, including the web beacons that we may utilize on the Site and in our HTML-formatted email messages to you. They use this information to show you advertisements that may be tailored to your individual interests. The information our advertising partners may collect includes data about your visits to websites that participate in the relevant advertising networks, such as the pages or advertisements you view and the actions you take on the websites. This data collection takes place both on our Site and on third-party websites that participate in the ad networks. This process also helps us track the effectiveness of our marketing efforts. For example, we utilize certain of our advertising partners’ targeted advertising services to show you our advertisements on other websites based on your prior visits to our Site and other online activity.

Provided that a company participates in industry-developed programs designed to provide consumers choices about whether to receive targeted advertising, you may opt out of interest-based advertising generally through the Network Advertising Initiative website or by visiting http://www.aboutads.info/choices/ (web-based advertising) or http://www.aboutads.info/appchoices (for mobile advertising). To learn more, please visit the websites operated by the Network Advertising Initiative and Digital Advertising Alliance at www.networkadvertising.org/choices. Opting-out does not mean that you will stop receiving advertisements from us. It means that you still stop receiving advertisements from us that have been targeted to you based on your visits and browsing activity across websites over time.

3. How Information is Used

We may use the information we collect for any of the following purposes:

• to provide the Site to you;
• to operate, improve, and personalize the services we offer, and to give each user a more consistent and personalized experience when interacting with us;
• to provide you with access to or enable you to download content, information or materials that we provide on the Site;
• to register you for a webinar or event that we may host;
• to carry out our obligations and enforce our rights arising from any contracts entered into between you and us, including for billing and collection;

• to personalize our marketing communications, and to provide you with information about our services that we think may interest you;
• if you sign up for our email list or to receive text messages from, to send you our newsletters or text messages about services that we think might be of interest to you;

• for customer service, security, to detect fraud or illegal activities, and for archival and backup purposes in connection with the provision of the Site;
• to respond to your inquiries and communicate with you;
• for our other business purposes, such as data analytics, research, accounting, auditing and reporting, improving our Site, developing new or improving our services, identifying Site usage trends and determining the effectiveness of our promotional campaigns;
• As we believe to be necessary or appropriate: (i) under applicable law; (ii) to comply with legal process; (iii) to respond to requests from public and government authorities; (iv) to enforce this Privacy Policy; (v) to protect our operations; (vi) to protect our rights, privacy, safety or property, and/or that of you or others; and (vii) to allow us to pursue available remedies or limit the damages that we may sustain.

4. Disclosure of Information

We may disclose your information:

• With Third Party Service Providers Performing Services on Our Behalf. We share your personal information with our service providers to perform the functions for which we engage them. For example, we may use third parties to host the Site or assist us in providing functionality on the Site, provide data analytics on the Site, send out email or text message updates about the Site and services or provide the chat functionality on the Site.
• Through Tracking Technologies. We may share information collected through tracking technologies set on the Site with our website analytics and digital advertising service providers, including but not limited to the web beacons we may utilize on the Site and in our HTML-formatted email messages to you described above.
• For Legal Purposes. We also may share information that we collect from users as needed to enforce our rights, protect our property or protect the rights, property or safety of others, or as needed to support external auditing, compliance and corporate governance functions. We will disclose personal information as we deem necessary to respond to a subpoena, regulation, binding order of a data protection agency, legal process, governmental or law enforcement request or other legal or regulatory process. We may also share personal information as required to pursue available remedies or limit damages we may sustain.
• Changes of Control. We reserve the right to transfer or assign the information that we have collected from users in connection with a corporate transaction, such as a divestiture, merger, consolidation, or asset sale, or in the unlikely event of bankruptcy.

ConnectiveRx does not share your personal information with third parties for those third parties’ direct marketing purposes.

5. Links to External Websites and Online Services

Our Site may contain links to third-party websites and online services. Any access to and use of such third-party websites and online services is not governed by this Privacy Policy but is instead governed by the privacy policies of those third-party websites and online services. Consequently, we are not responsible for the information practices of such third-party websites and online services.

6. Social Media

Some aspects of the Site may allow you to interface with social media, such as LinkedIn, Facebook, Instagram and YouTube. We will attempt to identify these aspects of the Site to you, for example, by identifying them with the applicable third-party logos or trade names. By using these interfaces, you will allow us to access information about you from those other online services, including information and other content that you submit to those online services. If you interface with the Site through your social media account, we may contact you or enable you to share your experience and content via your social media account, which information may be publicly viewed by other users of those services. For a description on how such social media services and other third-party platforms, plug-ins, integrations, and applications handle your information, please refer to their respective privacy policies and terms of use, which may permit you to modify your privacy settings with that service or platform.

7. Text/SMS Message Terms

You may be able to sign up to receive text messages from ConnectiveRx concerning our services that may be sent using automated dialing systems (“Text Messages”). When you opt in to receiving Text Messages from us, you are expressly authorizing us to contact you at the phone number you used to opt in, and you are agreeing that we may communicate with you by sending Text Messages in accordance this Section 7 (Text/SMS Message Consent And Opt-Out). By opting in to receiving Text Messages from us, you are also consenting to receive such messages via automated dialing systems. Your participation in receiving Text Messages from us is completely voluntary and consent is not required to purchase any goods or services.

Even after you consent to receive Text Messages, you may opt out of receiving Text Messages at any time directly on your mobile device by sending a text message with the word “STOP” to the phone number that you no longer want Text Messages from, or you can contact compliance@connectiverx.com and specify that you wish to opt-out of receiving Text Messages. The opt-out keyword “STOP” needs to be sent from the phone number where you want to stop receiving messages. If you have more than one phone number enrolled, you will need to follow this process with each phone number or contact us at compliance@connectiverx.com for assistance.

Message frequency varies per month and depends upon your relationship with us. Just as with other communication tools, some individuals may communicate with us more often than others. If you feel you are receiving more Text Messages than desired, you can let us know or opt out of receiving Text Messages by replying with the word “STOP”, and that number should no longer be able to send you communications. Alternatively, you can contact compliance@connectiverx.com for assistance.

You understand and agree that depending on the terms of your mobile phone contract, charges may incur for Text Messages. Message and data rates may apply. You are solely responsible for all charges related to Text Messages, including charges from your mobile service provider. You should check the applicable rates with your mobile service provider. We do not charge you for sending or receiving Text Messages.

Data collected from you in connection with this Text Messages service may include your mobile phone number, your carrier’s name, the data, time, content of your messages and other information you provide us. We may use this information to contact you and to provide the services you request from us. Personal information obtained from your consent to receiving Text Messages from us will not be shared with any third parties for those third parties’ marketing or advertising reasons, and will not be used or shared with any third parties except as necessary to document your consent to receive Text Messages, to send Text Messages to you and to comply with any applicable laws and regulations, including disclosing your mobile information to our service provider that sends Text Messages on our behalf. We will not sell any personal information obtained as part of our Text Messaging communications with you, and we do not permit our third-party suppliers, vendors, or contractors to sell any personal information obtained in the course of our business relationship related to our Text Message communications with you.

ConnectiveRx and carriers are not responsible or liable for undelivered or delayed messages.

If your phone number changes, you should let us know right away to avoid Text Messages being sent to your old number. Ideally, you should follow the opt out process described above before you change your phone number. You will also need to re-opt in to receive Text Messages from us to your new number.

To the extent permitted by applicable law, you agree that we will not be liable for failed, delayed, or misdirected delivery of any Text Messages sent by us through our service provider, any errors in such messages, and/or any action you may or may not take in reliance on the information set forth in the messages.

For additional information, text “HELP”, or contact compliance@connectiverx.com.

8. Your Rights and Choices

a. Opt-out

Where it is in accordance with your preferences, we may send you direct electronic communications, such as through email to text message. You may opt out of receiving such electronic communications by following the instructions in the message that you receive, by texting “STOP” for Text Messages or by contacting us at compliance@connectiverx.com indicating which communications you no longer wish to receive.

9. Data Security and Retention

ConnectiveRx uses reasonable security measures designed to prevent unauthorized intrusion to the Site and the alteration, acquisition or misuse of personal information. However, please note that no data transmission over the Internet or data storage system can be guaranteed to be 100% secure.

We will retain your personal information for as long as necessary to fulfill the purpose for which it was collected, or as required by applicable laws or regulation.

10. Do Not Track

Our Site does not currently take any action when it receives a Do Not Track request. Do Not Track is a privacy preference that you can set in your web browser to indicate that you do not want certain information about your webpage visits collected across websites when you have not interacted with that service on the page. For details, including how to turn on Do Not Track, visit www.donottrack.us.

11. Children

We do not knowingly collect or maintain personal information from any person under the age of eighteen. No parts of our Site are directed to or designed to attract anyone under the age of eighteen.

12. Nevada Residents

Under Nevada law, ConnectiveRx does not sell your personal information. However, if you are a Nevada resident, you may submit a request that we not sell any personal information we have collected about you by contacting us at compliance@connectiverx.com.

13. Nevada Residents

The California Consumer Privacy Act of 2018, as amended by the California Privacy Rights Act of 2020, and its implementing regulations (“CCPA”) provides California residents with specific rights regarding their personal information. The below describes such rights and how you may exercise such rights, and our information practices, including the categories of personal information we collect, use, retain, disclose, sell or share, and how and why we collect, disclose, sell or share such information.

CCPA Rights
Right to Know

You have the right to request that we disclose what personal information we collect, use, disclose, sell or share. Specifically, you may request that we disclose to you the following:

1. The categories of personal information we have collected about you.
2. The categories of sources from which the personal information is collected.
3. The business or commercial purpose for collecting, selling or sharing personal information.
4. The categories of third parties with whom we disclose personal information.
5. The specific pieces of personal information we have collected about you.

You may also request that we disclose to you:

1. The categories of personal information that we have sold or shared about you and the categories of third parties to whom the personal information was sold or shared, by category or categories of personal information for each third party to whom the personal information was sold or shared.
2. The categories of personal information that we disclosed about you for a business purpose and the categories of persons to whom it was disclosed for a business purpose.

Right to Delete

You have the right to request that we delete any personal information about you which we have collected from you. If it is necessary for us to maintain your personal information for certain purposes, we are not required to comply with your deletion request. If we determine that we will not delete your personal information when you request us to do so, we will inform you and tell you why we are not deleting it.

Right to Opt-Out of Sale or Sharing of Personal Information

You have the right to direct a business that sells or shares personal information about you to third parties not to sell or share your personal information. We do not sell your personal information for monetary consideration. However, we do use cookies for analytics purposes. The collection of data through certain tracking technologies may be considered a “sale” under the CCPA. To opt-out of having your information sold and shared with third-party website analytics service providers for this purpose, visit our “Do Not Sell or Share My Personal Information” web page.

ConnectiveRx does not have actual knowledge that it sells or shares personal information about minors under the age of 18.

Right to Correct Inaccurate Personal Information

You have the right to request a business that maintains inaccurate personal information about you to correct that inaccurate personal information, taking into account the nature of the personal information and the purposes of the processing of the personal information.

Right to Limit Use and Disclosure of Sensitive Personal Information

You have the right to direct a business that collects sensitive personal information about you to limit its use of your sensitive personal information (1) to that use which is necessary to perform the services or provide the goods reasonably expected by an average consumer who requests those goods or services; (2) for certain business purposes; and (3) as authorized by the implementing regulations of the CCPA. ConnectiveRx does not collect your sensitive personal information.

No Discrimination

You have the right not to be discriminated against because you exercised any of your aforementioned rights.

How to Submit a Request
To exercise the rights described above, you must submit a verifiable request to us. You can do so by calling us at 1-800-348-0221, completing the form at https://www.connectiverx.com/connect or by emailing us at compliance@connectiverx.com.

To submit a verifiable request, you will be asked to provide certain information to help us verify your identity. The information we ask you to provide to initiate a request may differ depending upon the type of request, the type, sensitivity and value of the personal information that is the subject of the request, and the risk of harm to you that may occur as a result of unauthorized access or deletion, among other factors.

You may designate an authorized agent to make a request on your behalf by providing the agent with signed written permission to do so.

If we cannot verify your identity or authority to make the request, we will not be able to comply with your request. We will inform you if we cannot verify your identity or authority. We will only use personal information provided in a verifiable request to verify the requestor’s identity or authority to make the request.

How We Collect, Use, Disclose, Sell and Share Personal Information
Please see Section 1 (Information We Collect) for the categories of personal information we have collected about you in the twelve (12) months prior to the effective date of this Privacy Policy. Each of the categories are disclosed for a business or commercial purpose as described above in Section 3 (How Information is Used) to the third parties listed in Section 4 (Disclosure of Information).

ConnectiveRx collects the personal information described in Section 1 (Information We Collect) from or through the following categories of sources:

• You, directly and indirectly, including when you access the Site, contact us through the Site’s “Contact Us” page, download any information, content or materials made available to you by ConnectiveRx on the Site, register for a webinar or event, subscribe to our newsletter or engage with the chat functionality on the Site;
• Service providers, including those that provide website analytics and digital advertising services;
• Third-party social media platforms (e.g., LinkedIn), subject to your registration and privacy settings with such social media platforms; and
• Publicly available information.

As noted in Section 9 (Data Security and Retention), we will retain the personal information described above for as long as necessary to fulfill the purpose for which it was collected, or as required by applicable laws or regulations.

The following categories of personal information were sold or shared in the twelve (12) months prior to the effective date of this Privacy Policy:

• Identifiers: unique personal identifier, online identifier, IP address.
• Internet or Other Electronic Network Activity Information: IP address, operating system type, browser type, device type, Site access times and dates, Internet service provider, the actions you take on the Site, including click-stream and webpages viewed, browsing data, referring URLs, search queries, approximate geographic location, browsing history.
• Geolocation Data: Approximate geographic location.

Such information is sold to or shared with our third-party website analytics and digital advertising service providers.

We share or sell such information:

• to provide the Site to you;
• to operate, improve, and personalize the services we offer, and to give each user a more consistent and personalized experience when interacting with us;
• to personalize our marketing communications, and to provide you with information about our services that we think may interest you;
• for security, to detect fraud or illegal activities, and for archival and backup purposes in connection with the provision of the Site;
• for our other business purposes, such as data analytics, research, accounting, auditing and reporting, improving our Site, developing new or improving our services, identifying Site usage trends and determining the effectiveness of our promotional campaigns;
• As we believe to be necessary or appropriate: (i) under applicable law; (ii) to comply with legal process; (iii) to respond to requests from public and government authorities; (iv) to enforce this Privacy Policy; (v) to protect our operations; (vi) to protect our rights, privacy, safety or property, and/or that of you or others; and (vii) to allow us to pursue available remedies or limit the damages that we may sustain.

14. Questions / Contact Us

If you have any questions regarding this Privacy Policy, please contact us:

By email: compliance@connectiverx.com

By mail: ConnectiveRx
200 Jefferson Park
Whippany, NJ 07981

15. Notification of Changes

Any changes to our Privacy Policy will be posted to this page so users are always aware of the information we collect and how we use it. Accordingly, please refer back to this Privacy Policy frequently as it may change.