PharmaCommerce - ConnectiveRx Invests in HelpAround

A modularized approach will enable pharma marketers to grow patient starts and improve adherence

 

Many providers of patient-support services partner with various specialist services such as nursing, infusion centers and the like to complete the “wrap around” that specialty products generally call for. ConnectiveRx, a leading player in this field, is going one step farther by investing in a partner, HelpAround, and will be rolling out a new platform built on HelpAround that “creates a single point of access to important support services and connects patients and caregivers to helpful alerts, reminders, actions, and support communities, assisting patients along their journey to better health,” according to the firm.

 

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