“Pop-up in EHR when prescribing a specific product that qualifies for the saving.”
MD, Pediatrics, Independent practice
“I need current information and availability by the easiest means necessary. I will not spend time to look this up for patients, to be honest.”
DO, Emergency Medicine, Health System/Hospital owned practice
Key Finding #3: Physical cards are important, but trending down
While prescribers’ interest in EHR coupon delivery is on the upswing, the opposite is true for hard-copy copay offers. The percent of survey respondents actually handing physical cards to patients dropped from 90% in 2016 to just 67% in 2019. Furthermore, only 37% of prescribers view physical cards as a preferred distribution method in 2019.
Taken together, these findings suggest that delivering copay savings offers in the EHR represents the future of copay. As described, prescribers prefer the EHR channel and the technology is readily available.
There is no better opportunity to ensure that your program is visible to providers, pharmacists, and patients than to deliver the offer in the moment your brand is being prescribed, filled, and delivered.