Two Key Questions About PR—Thirivin In Hard TIMES In 2021

PM360 asked public relations experts how companies can deal with the spread of COVID misinformation and handle other crises that may come their way. Specifically, we wanted them to address:

  • What role can PR play in helping spread accurate information about COVID and potential treatments and vaccines? What are the best methods for accomplishing this? And how can PR help alleviate people’s concerns about the vaccine?
  • When a life sciences brand or company is facing negative publicity, what are some of the best tips for how to effectively manage the crisis? What are the best ways to help recover a brand’s reputation? What common missteps should be avoided?

Let's talk shop.