Your Brand just got added to a must-have payer formulary, now what?

In his more than 25-year career, he has become a recognized voice in the patient affordability and specialty medication arena, pioneering prominent copay and patient affordability programs, and creating innovative solutions for his clients.

Candice has worked across multiple therapeutic categories, representing some of pharma’s largest companies.  Over the last 15 years, her experience spans from strategic planning to digital investment to programmatic execution—across DTC and HCP campaigns, as well as non-pharma verticals including retail and energy. Candice has devoted her career to ensuring an optimal doctor-patient experience by taking a holistic approach to marketing.  Her laser focus on the ever-evolving POC and EHR landscape has delivered proven results by ensuring the right information gets to the right people at the most crucial time in the treatment journey.  Candice has been honored with awards from Advertising Women of New York, Adweek, OMMA and Digiday.

Jim Massa brings almost 30 years of market access and pull-thru experience to our panel discussion today.

Jim spent over 25 years at Pfizer as an award winning sales manager, account manager and  team leader.  Most recently he was the Payer Strategy and Channel Lead for Upjohn, North America , a division of Pfizer. During his time at Pfizer,  Jim  led the market access strategy and execution with many products across the entire product life cycle including launching  a rare disease injectable agent and Pfizer's first oral oncology product. Additionally, Jim led numerous B2B payer and channel initiatives with over 10 post LOE assets.

Jim is currently Senior Vice President, Business Strategy at Entree Health. In this role, Jim has been working with  over a dozen large and small biopharma companies  helping brands secure market access for patients.