Once an Rx is written, there is a responsibility shift from the Healthcare Provider (who has written the Rx) to the patient (who now needs to fill it). And that patient is saddled with many obstacles that keep them from filling (or refilling) their much-needed medication: fears of side effects, cost, questions about dependency, perhaps even denial that they need the medicine. And the most important hurdle: these patients are SICK! They don’t feel like themselves – they’re not behaving like healthy, carefree non-patients.

Which is why it’s so important to meet the patients on their terms, communicating vital medication information where and when it matters most. When building our patient communication portfolio, we focused on a true Omnichannel approach: we want to make sure we’re targeting the right patient, with the right message, at the right time, and via the right channel.

We find that some of the most effective leverage points for patient communication is at the point of care: in their doctor’s office or at the Pharmacy.

The Doctor’s Office: ScriptGuide

We can deliver brand-specific messages to patients before ending their appointment via print, SMS, or patient portal, and automatically send copay offer details to the patient’s pharmacy. ConnectiveRx’s ScriptGuide solution automatically produces the appropriate message when a prescriber generates an electronic prescription during a medical encounter with a patient. Personalized messages are delivered to patients once the electronic Rx is submitted.

The Pharmacy: CarePoints

It’s now easy to message patients while they are in the pharmacy. Our CarePoints messaging solution encourages patients to fill and refill their prescriptions and stay educated about their prescribed therapies. Personalized patient communications are delivered by the pharmacy staff or through text messages to encourage healthy behaviors and improve medication adherence.

The Prescription Journey: mobileCare Manager

But in order to communicate with patients on their terms, we must make it as easy as possible to hear from the brand. That’s why our mobileCare Manager offers messaging options throughout the patient journey: from first fill questions through to years later, when adherence is still needed.

ConnectiveRx’s patient texting solution is an awareness and adherence offering that reaches patients directly on their mobile phones. These text messages can automatically and transparently connect health care providers and their patients. Messages are delivered directly to each patient based on multiple triggers:

• A prescription written in the e-prescribe module
• A prescription filled at the pharmacy

We offer both SMS and MMS capability, and messages can include hyperlinks that direct patients to additional information about their prescriptions, such as patient support programs, patient education information, medication savings offers, and more.

These message-delivery options give you the ability to create a cutting-edge messaging mix perfectly customized to your brand, life-cycle position, and competitive landscape – and importantly, ensure your reaching your patients when they are most receptive to hearing from you.

Overcoming Medication Barriers with ConnectiveRx

Patients face many challenges when it comes to filling prescriptions, including concerns about costs, side effects, and even the daily struggle of being unwell. ConnectiveRx offers innovative solutions like ScriptGuide, CarePoints, and mobileCare Manager to address these hurdles. If you're ready to explore how our solutions can support your brand and empower patients on their healthcare journeys, connect with our experts today!