Great Communication Begins With Connection

Awareness and Adherence

This is the first in a series of brief commentaries describing purpose-built solutions that can help get your clinical messages into targeted prescribers’ EHRs at the very moment they are in the process of selecting a medication. Today’s installment focuses on the opportunity to use in-EHR messaging to provide adherence-boosting and life-changing communication to patients.

Famed journalist Sydney J. Harris once said, “The two words ‘information’ and ‘communication’ are often used interchangeably, but they signify quite different things. Information is giving out; communication is getting through.” The fact is, neither information or communication can reach their full potential without the other, and when those connections are missing in the healthcare system, it is the patient that loses.

As a brand manager, you are the keeper of the information that is vital to the successful awareness of and adherence to your medication. If you had the opportunity to sit down in front of the patient, you could easily address all of their questions about the therapy they are hoping to begin, such as:

  • “Can I afford this medication? How do I qualify for your patient assistance program?”
  • “Do I need to worry about any side effects? Is there a chance I could become addicted to this drug?”
  • “How will this drug interact with my other medications? Will there be a negative impact on my day to day life?”

Our new podcast talks all about getting through to patients with effective and efficient communication. Listen to the full episode here

What if we told you that we have the connections your brand needs to provide great communication to each of your patients?

Get Your Information to the Patient Quickly and Efficiently

It all starts within the EHR. There is no greater communication tool in the healthcare space to ensure your information is front and center as the physician communicates with the patient and addresses their concerns. But the real trick is diversity within that communication tool; after all, information is most relevant when it is communicated at the right time. For example:

  • Affordability is the number one cause of non-adherence, so sharing your patient savings offer both at the point of prescribing and at the pharmacy ensures the patient knows exactly what they will be spending
  • Clinical information around side effects, risks of addiction, and long-term efficacy is relevant to any patient, so arming the physician with these insights as they log into the EHR can ease those conversations as soon as they begin
  • Personalized insights on a patient’s medical record, showing their entire medical history and other medications they may be taking, allows for an open dialogue that ensures correct medication dosing and requirements

Connections by the Numbers

It’s all well and good to have the tech in place to communicate vital information via the EHR, but you also need sheer volume in order to make the most of your investment. ConnectiveRx boasts the largest EHR network, reaching more than 750K, or 72%, of the top prescribers, translating to more than 158 million patients. In addition, we can directly communicate with more than 60,000 pharmacists and their more than 57 million patients.

Great communication does not have to be hard to achieve, and your brand can form meaningful connections with your patients at all stops along the medication journey. Listen to our new podcast about the true cost of non-adherence, and reach out to us today to learn more.

Benefits of Pharmaceutical Point-of-Care Awareness & Adherence Messaging 

EHR messaging to HCPs is vital for increasing brand awareness and script lift. These messages help get the right prescription written for the right medication and the right patient. 

Get the Report