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Spotlight On

Point-of-Care Marketing and the Digital Space

Featuring: Joey Cohen, VP of Client Solutions and resident expert in point-of-care messaging

Whether you are an expert in POC messaging or brand new to the space, there is always something to learn and explore in this vital, ever-evolving landscape. That's why we put together this handy guide for our valued partners and friends to help you navigate all there is to know about POC marketing and how you can take advantage of available services.

Understanding How Prescribers Use Their EHR In Administrative Workflow And Patient-Visit Workflow

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Are you ready to revolutionize your pharmaceutical brand's marketing strategy and connect directly with HCPs where it matters most? If the answer is yes, then you won't want to miss this insightful article about the game-changing potential of EHRs in reaching prescribers effectively.

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Getting Innovation Across The Finish Line

Earlier this year, Joey spoke at the Point of Care Marketing Association's Point of Care Now summit. Here, Joey discusses practical ways to build out the story that will create success.

5 Core Tenets Of HCP-Focused Point-Of-Care Marketing

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  1. The EHR is the Holy Grail of POC Messaging (At Least for Now)
  2. Expanding Technology Will Continue to Offer New Options
  3. The Point of Care Marketing Association (POCMA) is the Go-to Source for POC Education/Advocacy
  4. The Medical Literature Reports on POC Too; They Call it “Nudging”
  5. This is Not Your Father’s Reach and Frequency Game (Think Omnichannel)
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Great Communication Begins With Connection

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“The two words ‘information’ and ‘communication’ are often used interchangeably, but they signify quite different things. Information is giving out; communication is getting through.” Here, Joey discusses how pharma manufacturers can bring these two concepts together to ensure patients feel connected to their healthcare journey.

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