Drug Channels - Mapping the Specialty Medication Journey
No two specialty patient journeys are alike. And they are becoming increasingly more complex. Through extensive research we’ve heard directly from patients that between complicated dosing regimens, ongoing therapeutic drug monitoring and other lab testing, and prior authorization and affordability hurdles, a patient’s already emotional and difficult situation becomes that much more challenging. We’ve set out to change that, transforming the specialty patient journey, addressing barriers to make the lives of patients (and providers and brand managers) easier.
Recently, ConnectiveRx announced a strategic investment in HelpAround, a technology company that simplifies the navigation and management of specialty medications for patients through mobile patient experiences. Together, we have launched mobileCare Manager™ a mobile platform built specifically for the specialty patient experience. Treatment for chronic diseases often requires a lifestyle change and mobileCare Manager leverages the convenience of a patient’s smartphone to integrate the therapy journey into their daily routine.
BUILT FOR SPECIALTY
It’s no secret that the COVID-19 pandemic is adding another set of challenges to the specialty patient journey. Patients are interacting with providers in a whole new way and therapies typically administered at providers’ offices are being administered at home by the patient or a caregiver. Patients need more support and they need it in a single, convenient place that meets them on their own timeline.
And, like the specialty patient journey, every specialty brand has unique needs to best support their specific patient population and access challenges. The mobileCare Manager platform is customizable through multiple modalities: SMS text, mobile web and mobile app. So, brand marketers can deliver the appropriate level of support to their patients and build the mobile program that is best for their drug.
MOBILE PATIENT ENGAGEMENT IS A VALUABLE BRAND INVESTMENT
Despite significant investment in support services, studies have shown that less than 19% of patients actually utilize such programs due to lack of awareness and access. Streamlining access to support services though a patient’s smartphone can help advance adherence and provide a more complete snapshot of what patients truly value. Insights into patient behavior helps brands better understand which services patients are using, and how often, to help marketers optimize their programs, supporting better patient outcomes.
We know the specialty patient journey is getting harder and harder... for the patient, for the healthcare provider and for the brand marketer. That’s why we created a platform that meets the patient where they are, with the support they need, when they need it to help them get on and stay on therapy.