How Mobile Support Tools Benefit Brands, Providers, and Patients Alike
The impact of the global pandemic has been felt across all facets of life, including medical care. Telehealth, which was already gaining in popularity, received a major boost as a result of COVID: Before the pandemic, 56 percent of Americans did not believe they could receive the same level of care from telehealth compared to in-person care, but recent polling shows nearly 80 percent of Americans now say it is possible.
And with 20 to 30 percent of prescriptions never filled and about 50 percent of medications for chronic conditions not taken as prescribed, meeting patients where they are to help them through their medication journey has never been more essential. As patients are becoming increasingly comfortable relying on their smartphones for remote medical care, the mobile channel can also offer a key way to provide access to support services.