Leveraging Mobile Patient Support to Boost Adherence

As the COVID virus and its variants continue to threaten lives, recent data found that a simple text message “nudge” can help increase the chance a person will get vaccinated and that this strategy can help close the gap between people’s intentions and their actions.

Similarly, when it comes to increasing patient adherence to specialty medications, text messages, as well as other mobile tools such as live chat with nurses and case managers, access to copay assistance, and the ability to connect patients with other people experiencing similar challenges, leverage the ubiquity of smartphones to integrate the therapy journey into patients’ daily routines.

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