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Spotlight On

Point-of-Care Marketing and the Digital Space

Featuring: Joey Cohen, VP of Client Solutions and resident expert in point-of-care messaging.

Whether you are an expert in POC messaging or brand new to the space, there is always something new to learn and explore in this vital, ever-evolving landscape. That's why we put together this handy guide for our valued partners and friends to help you navigate all there is to know about POC marketing and how you can take advantage of available services.

Using High-Impact Point-of-Care Messaging Without Third-Party Cookies

As someone who works tirelessly to help your pharma clients reach their target audience, we imagine the ongoing changes to cookies and data privacy are a major focus for your business. Keep reading to see how you can “think like a point-of-care marketer” without having to worry about cookies or data privacy. 

EHR messaging flow - Blog

 

Take me to my article

Serving Up Relevant Messaging To Prescribers And Patients

There are a seemingly endless number of ways pharma manufacturers can share their messaging with patients, prescribers, and pharmacists. Here, Joey breaks them all down for our partners and friends.

Rethinking Digital Ads For Pharma Brands

Rethinking Digital Ads For Pharma Brands

Did you know that marketers spent nearly $600 billion on digital ads around the globe in 2022? There is a ton of competition on social media and other top mainstream sites, all vying for the same audiences as you.

Show Me A Better Way

5 Core Tenets Of HCP-Focused Point-Of-Care Marketing

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  1. The EHR is the Holy Grail of POC Messaging (At Least for Now)
  2. Expanding Technology Will Continue to Offer New Options
  3. The Point of Care Marketing Association (POCMA) is the Go-to Source for POC Education/Advocacy
  4. The Medical Literature Reports on POC Too; They Call it “Nudging”
  5. This is Not Your Father’s Reach and Frequency Game (Think Omnichannel)
Teach Me More About Tenet

Getting Innovation Across The Finish Line

Earlier this year, Joey spoke at the Point of Care Marketing Association's Point of Care Now summit. Here, Joey discusses practical ways to build out the story that will create success.

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